What We Do

The Indiana Tourism Association (ITA) serves as a proactive and influential group dedicated to the profession of destination marketing and leadership within the state of Indiana.

Indiana Tourism Association is the trade association that advocates for tourism investment and promotion as economic development in the state. The association provides programs that emphasize high standards in tourism bureau operations, professional development and government and community relations. Through these programs, ITA enhances tourism industry development and the quality of life for both visitors and residents. View our infographic.

ITA works closely with the Indiana Destination Development Corporation (IDDC) in its mission of  promoting, branding and telling Indiana's authentic story to both attract and retain businesses, talent, students and visitors. Find out more about IDDC here.